It's no coincidence that Bell is both the first name in speed and the first name in helmets. the unmet needs of those with a slightly heavier foot. People wanted to drive fast.
He correlated all tuning parts in the world's first Speed-shop. They would race. He built them race cars, and as the need for additional speed began, some gloomy realities also began to be revealed. Roy did something about it too - that's when Bell Helmets was born.
Roy Richter spent his life pushing the boundaries of what was possible - and his boundless spirit has been Bell's guiding light for nearly 60 years, earning the admiration, trust, and loyalty of generations of masters.
Over these years, almost every advance on the "Helmets Come First" list was built under Bell's auspices.
This drove them to anticipate and create descendants, as much as part of Bell's ethos today as it was back. to Roys' day. Whether it's autosport, motorcycling, or cycling, Bell is synonymous with instilling confidence and enabling formidability.
Established in 1954, proven ever since.